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VitrA’s ‘Meet the Designer’ talk series continue with Italian architect and designer Claudio Bellini

The ¨Meet the Designer¨ series by leading bathroom brand VitrA continue this Autumn with a talk featuring Italian architect and designer Claudio Bellini in discussion with the brand’s Design Director, Erdem Akan. The digital talk, hosted on VitrA’s Youtube channel, will be live-streamed on Tuesday, 29 September at 7pm BST (9pm ISTA).

The conversation will centre around the designer’s extensive career as well as the themes behind his work, which focuses on creating conceptually driven designs by combining beauty and efficiency. Claudio Bellini founded in 1996 his eponymous studio, Claudio Bellini Design+Design, recognised as  one of the most influential European design practices. In 1998, the practice launched a new office furniture system, the TW Collection (Frezza), which became a new standard in the contemporary office landscape. The talk will also examine Claudio Bellini’s collaboration with VitrA for the Equal range as part of the brand’s long-standing programme of working with highly acclaimed designers.

For Equal, Claudio Bellini reimagined the modern bathroom through an architectural lens. The minimalist approach to the design was complemented by the monochrome hues and metallic finishes that Bellini selected. The contemporary collection infused the washroom with tranquility through its use of pure shapes and seamless joints. Developed carefully in collaboration with VitrA’s in-house design team, Equal aimed at maintaining the illusion of fluidity – using the smooth edges to mimic the natural cavities found in lakes, alongside more angular and structured lines to ground the aesthetic.

Levent Giray, Managing Director of VitrA UK, comments: “We are thrilled to continue our ‘Meet the Designer’ series with the third instalment featuring Claudio Bellini and our Design Director Erdem Akan. Creating innovative products and concepts with acclaimed designers is part of VitrA's essence, and we are delighted to look into the design journeys and creative processes behind some of our most celebrated ranges in more detail.¨

Reflecting VitrA’s long-term commitment to adding cultural value to society through the exchange of creative dialogue, the virtual talks aim to create a platform for the global exchange of ideas by bringing together internationally renowned design voices.

– Ends –

Press contacts:

For further information about VitrA, please contact Gabriel Rodriguez at Caro Communications:

vitrA@carocommunications.com | 020 7713 9388

Notes for editors:

About VitrA

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In Autumn 2020 VitrA will open a flagship showroom in Clerkenwell, London – a creative hub for architects, designers and thinkers with dedicated areas for product specification, events and workshops.

vitrA.co.uk | Follow @VitrABathrooms

About Eczacıbaşı

Eczacıbaşı Products Division

The Eczacıbaşı Building Products Division has six brands - VitrA, Artema, İntema Yaşam, Villeroy&Boch, Burgbad and Engers - and the largest production and sales network in its industry in Turkey, where it is the leader of the combined bathroom and tile market. The first to export ceramics from Turkey, the Division now generates 76 percent of its revenue from international sales in over 75 countries and accounts for more than half of all ceramic sanitaryware exports from Turkey.

About Claudio Bellini

Claudio Francesco Bellini (1963) is an architect and designer born in Milan who graduated in Architecture and Industrial design at the renowned Politecnico university in 1990. His strong fascination with creativity, is rooted in his early childhood years, inspired by his father Mario Bellini, whom counts as one of the most affluent figures in design history. In 1998, his revolutionary new office furniture system, TW Collection (Frezza), introduced a completely new vision in the contemporary office landscape. From that point on, his extensive production of innovative projects in this area has deeply contributed to anticipating behaviours and trends in the working environment evolution over the last 15 years. Claudio Bellini currently lives and works in Milan where he runs his studio, Claudio Bellini Design+Design.


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