/Header-products-4-.jpg)
Sustainability
Sustainability is complex. At VitrA, we make it actionable by looking at it through three interconnected perspectives: People, Products and Production. Together, they reflect the way we work, the choices we make and the balance we seek between creating products people value and using resources more thoughtfully.
Investing in people and working through collaboration are deeply rooted in the culture and heritage of our business. That means collaboration within our teams, but also with the designers, suppliers, customers and other partners who challenge us, inspire us and help us improve. Creating well-designed, innovative bathroom products that perform consistently across different markets and are used by people around the world is not simple. It depends on combining different skills, perspectives and expertise over time.
Across our operations, we aim to lead by example. We continually look for ways to use materials, energy and water more efficiently, reduce waste, develop more circular approaches, increase the use of renewable energy and reduce emissions. Where we find better ways of working, our ambition is not simply to improve our own operations, but to help demonstrate what is possible within our industry.
We report regularly on our activities, targets and performance in these areas.
Our approach
People
Great products start with great people
The quality of what we make depends on the quality, expertise and commitment of the people who make it possible.
We believe strong organisations are built on merit: creating an environment where people can contribute according to their abilities, develop their potential and have the opportunity to succeed. Diversity and inclusion strengthen that environment by helping us attract different perspectives and enable talented people to work and grow together.
Collaboration reinforces this culture. Within VitrA, teams learn from one another; beyond the business, we work with designers, specialists, suppliers and other partners who bring new ideas and perspectives. These relationships create a continuing exchange of knowledge and experience that helps us improve our products and the way we work; and helps make VitrA a business people want to work with and contribute to.
Products
Bringing together design, performance and innovation
Creating products used every day, in different homes, buildings and markets around the world requires a careful balance of design, functionality, quality and performance.
We use design, R&D and innovation to respond to real needs: from hygiene, comfort and accessibility to durability, installation and resource use. Working closely with designers, customers and other partners helps us understand those needs and translate them into better products and solutions.
We also look for opportunities to improve the way resources are considered throughout product development, including the use of materials, product longevity and the environmental impacts associated with our products.
Production
Continually finding better ways to create and make
Manufacturing at scale brings responsibility as well as opportunity. We continually examine our production processes to understand where materials, energy and water can be used more efficiently and where waste and emissions can be reduced.
Our approach is one of continuous improvement: testing new technologies and processes, recovering and reusing materials where possible, developing circular practices and increasing the role of renewable energy in our operations.
We aim to lead through what we do. By improving the efficiency and environmental performance of our own production, we want to demonstrate practical approaches that can contribute to progress across our industry.
Sustainability reports
Transparency is an important part of how we operate. We regularly publish information on our sustainability activities, targets and performance so that our progress can be understood and assessed over time.
