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VitrA at Milan Design Week 2026
Celebrating 20 years of participation in Milan, VitrA returns to the Interni Exhibition “Materiae,” where the global design community gathers for Salone del Mobile and the many events of Fuorisalone during Milan Design Week 2026. The installation, "Ceramics Forged in the Light," explores the elemental nature of ceramic through water, light, scent, and sound, while highlighting VitrA's approach to circular design and sustainable innovation through recycled washbasins and new recycled tiles.
Ceramics Forged in Light
For VitrA, ceramic is a beginning. Clay shaped by heat becomes durable, hygienic, and water‑resistant — the elemental foundation of their sanitaryware and tiles.
Snøhetta’s installation draws from these same primal forces — water, light, scent, and sound — echoing Interni’s 2026 theme, Materiae. The space embodies VitrA’s spirit of innovation and experimentation, reflecting the advances that allow ceramic to be recycled within the production process. It traces a quiet arc from earth to rebirth.
The installation gives form to VitrA’s commitment to responsible production, honoring natural resources and advancing circular design. Their circular design story, which begins with recycled washbasin continues with the new recycled tiles. In the installation, material stewardship becomes a source of creativity rather than constraint, opening new pathways for innovation. Through this lens, the work gestures toward a future where imagination and sustainability move together, shaping a more thoughtful world.
Bathroom
VitrA Recycled Washbasin* transforms waste into environmentally responsible solutions through a circular design approach.
Designed for sustainable living, it reduces environmental impact by 30%** per product while supporting the circular economy.
It gives new life to recyclable materials, enabling long-lasting use with less waste and fewer resources.
* Made from production waste that would otherwise be discarded.
** Based on Life Cycle Assessment (LCA) results
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Tiles
VitrA nova vita collections transform waste into high-performance porcelain tile surfaces through a circular design approach.
Made with 100%* recycled content, they offer refined colours, versatile sizing, and flexible combinations.
By reusing materials generated during production, they reduce electricity consumption by up to 74%**.
* Production with 100% recycled content is carried out on demand.
** Based on data from the mass preparation process
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Sign UpAbout Snøhetta
Snøhetta is a globally acclaimed, transdisciplinary design studio with offices in Oslo, New York, Innsbruck, Paris, Hong Kong, Shenzhen and Melbourne. Established in 1989, the practice operates across architecture, landscape architecture, interior design, product design and graphic design, with a strong emphasis on human-centred experiences, environmental responsibility and collaborative processes. Named after a Norwegian mountain, Snøhetta was founded by Kjetil Trædal Thorsen and Craig Dykers and is widely recognised for its dialogue-led, integrated approach to design. The studio first gained international prominence with the Bibliotheca Alexandrina and has since delivered a number of landmark projects, including the Oslo Opera House, the National September 11 Memorial Museum Pavilion and the transformation of Times Square.
FuoriSalone 2026, from April 20 to 30
during Milan Design Week.
Università degli Studi di Milano
Via Festa del Perdono 7
