Based on market research and customer feedback, VitrA has taken a new approach to the product literature for both the Designer Collection and Bathroom Collection. For each, there is now a consumer-focused brochure as well as a separate brochure for use by the showroom staff.
The consumer brochures are packed with inspiring lifestyle imagery and innovative ideas making it easy for them to make an informed choice. The technical information is kept simple with just the essential product dimensions. The retail showroom focused brochure is more technical with detailed sizes, technical drawings plus clear information about colours and product features.